$46,783.89
Lifetime ad spend · no spending limit
- Avg cost per lead
- $10
- Lead → sale conversion
- 30%
- Conversations started
- 3,597 @ $10.74
- Front-end offer
- $29 logo package
- Account health
- 100/100 · 0 recs
Build ledger · 2008 → 2026
Karachi, Pakistan · Remote
JibranSyed
Eighteen years selling, scoping and running software delivery — and now building the systems myself. CRMs, AI assistants, data platforms and the marketing that fills them. Everything below is live, or has been.
Phone / WhatsApp+92 333 290 9357
BasedKarachi, PK · UTC+5
LinkedIn/in/jibransyed86
GitHubgithub.com/jibran-syed
Book a callcalendly.com/js-jibransyed
Working stack
Front end
- Next.js 16
- React 19
- TypeScript 5
- Tailwind 4
- Vite
- Blade + Alpine
- PWA / offline-first
- Framer Motion · GSAP
Back end
- Laravel
- PHP 8.3
- Node.js
- Express
- REST API design
- Queued jobs
- Drizzle ORM
- Auth.js · TOTP
Data
- PostgreSQL
- MySQL
- Kimball star schemas
- ETL & watermarking
- Power BI · SAC
- OData v4
- Python pandas
AI
- Claude API
- Tool use & web search
- Structured JSON output
- Prompt caching
- gpt-image-1
- Multi-model orchestration
- NL → SQL
Integrations
- Meta Graph API
- WhatsApp Business
- Stripe
- Socket.io
- WooCommerce
- Resend · SMTP
- n8n · Make · Zapier
Ship
- Git · GitHub Actions
- Pre-push hooks
- Vitest · PHPUnit
- Vercel · Hostinger
- Neon · shared hosting
- Zod validation
The record
Sheet 02 · Revenue, media, brandBefore the code there was a quota. Roughly eleven of the last eighteen years carried a direct revenue number — which is why the systems on this page tend to start from "what does this have to earn?" rather than "what shall we build?"
$735K
Cumulative revenue over nine months at an investor-backed agency
LogoCorps · Jan–Sep 2022
275%
Growth in monthly revenue — $40K to $150K, a $1.8M annualised run rate at peak
Same period
120+
Headcount reached in 18 months. First employee; recruited the founding CTO, CFO and HR lead
LogoCorps · 2021–23
$50–100K
Monthly revenue target carried as Associate VP, Sales
RetroCube · 2018–21
Monthly revenue, Jan – Sep 2022
3.75× in nine monthsPaid social — ≈ $61K managed
- $46,783.89 — lifetime Meta spend on a US design brand, with an account Opportunity Score of 100/100 and zero outstanding recommendations.
- 734 conversations @ $8.08 — click-to-message lead generation against a $29 front-end offer.
- AED 52,081 (~$14.2K) — managed for a Dubai design brand, eight campaigns live.
- And then the other half of the loop: I built the CRM those leads land in. See Orange / DX CRM.
Brand, delivery & craft
- Head of Brand & Production — owned brand strategy, guidelines and go-to-market; led a cross-functional creative and development team.
- 300% upsell growth and new online business units launched as Operations Manager at a growing digital agency.
- PMP certified. Scope, budget, timeline, QA and P&L owned end-to-end since the Facebook-app and BlackBerry era.
- 15+ years remote for US employers — Sunnyvale, Santa Ana, Dallas, Sugar Land. Not an adjustment; the default.
Selected clients & brands worked with
Agency P&L
Sheet 03 · Nov 2021 – Jun 2022Eight months of management accounts from the investor-backed agency I joined as first employee. Revenue went from under $6K a month to $135K while the period closed at a 22.4% net margin. Select a month to read it.
$662,890
Total revenue booked over the eight months
Nov 2021 – Jun 2022
24×
Revenue growth, first month to peak — $5,621 to $134,813
Nov 2021 → May 2022
$148,475
Net profit across the period, after direct cost and overhead
See correction note below
22.4%
Net margin over the full period
Management accounts, accrual basis
Monthly revenue, split by cost and profit
Profit
Cost
Selected
Bar height = revenue
On the figures. Company anonymised. Presented as revenue, direct cost and
overhead only — individual expense lines are withheld.
One correction. The source booked April salaries at $500,010.00 against
$44,371, $50,738 and $54,116 in the months either side — exactly ten times its
neighbours, and enough on its own to turn the period into a $301K loss. It is read
here as $50,001.00. Every other line is exactly as reported.
Read the early months carefully. No direct costs were booked before March,
which is why Dec–Feb show margins above 65%. On March–June alone, where
costing is complete, the margin is 2.7%.
Performance marketing
Sheet 04 · Meta paid socialTwo design brands, two markets, one operator. I plan the offer, buy the media, and build the CRM the leads land in — so cost per lead is not where the reporting stops. Three languages, 13 price points and 102 ads tested to get there.
Facebook & Instagram Ads
Click-to-message and lead-form campaigns, with WhatsApp as the conversion surface. US and UAE markets.
AED 52,081.90
≈ $14,180 · lifetime, still running
- Avg cost per lead
- AED 8 · ≈$2.18
- Lead → sale conversion
- 30–40%
- Campaigns live
- 8 active
- Market
- Dubai · design services
- Account health
- 80/100 · scaling
How the accounts were run
1.82M
Impressions delivered on the US account, reaching a blended $25.65 CPM
15,238 link clicks at $3.07
102
Distinct ads tested across 97 ad sets in 19 months
Feb 2025 – Sep 2026, continuous
13
Offer price points tested, $10 through $499 — logo, web, branding, e-commerce
Systematic offer testing, not one creative
$6.36
Best cost per conversation at real volume — 241 conversations on one ad
Against a $10.74 account blend
$61K
Total Meta spend managed across both accounts
Screenshot-verified, Sep 2026
2
Markets bought in — US and UAE, English and Gulf audiences
Different offers, different economics
$2.18
Lowest cost per lead achieved, on the UAE account
vs $10 on the US account
100%
Of these leads land in a CRM I built — campaign to agent to WhatsApp, attributed end to end
See Orange / DX CRM →
Conversation counts and delivery metrics come from the full Meta Ads export for
the US account, Feb 2025 – Sep 2026, which reconciles to the $46,783.89
lifetime spend exactly. Two ads in that export report an identical 734
conversations on different delivery; the lower figure is used here and one of
the pair is excluded, so 3,597 is the conservative read rather than 4,331.
Cost per lead and lead-to-sale conversion are account averages over the lifetime
of each account. The two differ because the markets and offers do — a $29 US front-end
against a Gulf audience buying design services at a different price point.
Case studies
Sheet 05 · Seven builds in detailEach entry follows the same shape: what was actually broken, the part that was genuinely hard, what got built, and what came out the other side. Click a row.
Also shipped
Sheet 06 · Smaller, still liveFull-stack products, data pipelines and internal tools delivered for clients across the US, UAE, Canada, Jamaica and Peru.
Let's build
the next one.
Available for consulting, contract and fractional work — AI systems, CRMs and internal platforms, or the growth engine that feeds them.
Working details
- Hours
- 16:00 – 04:00 PKT
- Overlap
- UAE · UK · US Eastern & Pacific
- Modes
- Remote · freelance · contract · consulting
- Languages
- English (primary) · Urdu
- Certified
- PMP — Project Management Institute